Higher and Lower Intensity Outreach to Increase Enrollment in a Medicaid Food Is Medicine Program: A Randomized Controlled Trial
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The authors aimed to evaluate the effectiveness of two outreach strategies—higher intensity (letter plus telephone) and lower intensity (letter only)—on enrollment in a Medicaid Food Is Medicine program compared to usual care. The study found that both outreach strategies significantly increased enrollment, with the higher intensity approach proving to be the most effective. These findings suggest that proactive outreach can enhance participation in such programs, although further research is needed to assess cost-effectiveness for broader implementation.
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